Why Gross Margin is an important metric?
We are looking at the word gross margin. Gross margin is a company’s total revenue minus by the COGS (cost of goods sold), divide by the total revenue, expressed as a percentage. The gross margin represents the percent of total revenues that a company retains after incurring direct costs associated with producing goods and services it sells. The higher the percentage, the more the company retains, to service its other costs and debt obligations. Gross margin is an important